SCALE
Scale — AEO + GEO Integrated
Be the source AI cites first in your category. Scale is the integrated AEO/GEO programme — schema engineering, citation building, original content, entity authority — for mature businesses with category-leadership ambition.
Scale is an integrated AEO and GEO programme that combines on-site structural work with off-site citation building, entity authority on Wikipedia and Wikidata, and 4 articles per month of original content — designed to make a brand the referenced source AI returns first.
Best fit: Mature B2B with an in-house content team · Brands that want to be category leader, not just visible · Companies where AI citations directly map to pipeline
Quick Facts
| Parameter | Value |
|---|---|
| Monthly fee | $4,800 USD · 197,000 UAH |
| Minimum term | 6 months |
| AI platforms tracked | 7 (adds Copilot, Meta AI to the base 5) |
| Queries monitored | 60 |
| Pages restructured / month | 6 — full playbook pass |
| New articles / month | 4 (1,500–2,500 words each, AEO-structured) |
| Pillar pages / quarter | 2 new |
| Niche multipliers | Crypto ×2.0 ($9,600) · SaaS ×1.15 ($5,520) · Local ×0.65 ($3,120) |
What does Scale add over Growth?
Off-site citation building, entity authority work, original content production, GEO-specific prompt engineering, and a weekly working call — the layers that move a brand from cited to category-leading.
Growth gets you cited. Scale gets you cited first. The difference is investment in three layers Growth doesn't reach.
First — entity authority. We work on Wikipedia entity quality, Wikidata identifiers, schema.org Person markup with verifiable sameAs, and Knowledge Graph triggers. AI systems lean heavily on these structured sources for citation decisions, and a brand without a Wikidata Q-number is invisible to half of them.
Second — citation building into AI-trusted sources. That means cooperating with niche tier-1 publications, industry reports and category-defining round-ups that AI systems crawl as ground truth. This is targeted digital PR, not link-building noise — we typically place 4–8 verified citations per quarter at this tier.
Third — content production at AEO grade. Four new articles per month, 1,500–2,500 words each, written under the playbook from the first draft (no retro-AEO, which never works as cleanly). Two new pillar pages per quarter on topics where you should own the topical cluster.
What is GEO and how does it differ from AEO?
AEO targets featured-answer surfaces (Google AI Overviews, voice). GEO targets generative platforms (ChatGPT, Perplexity, Claude). Same playbook, different distribution.
AEO — Answer Engine Optimization — is older. It assumes there is a single boxed answer and you want yours in it: Google AI Overviews, voice search, featured snippets. The work is structural — schema, direct answers, extractable blocks — and the testing surface is a search results page.
GEO — Generative Engine Optimization — is newer and probabilistic. ChatGPT might cite you on Tuesday and not on Wednesday for the same prompt. The work is broader: same structural foundation as AEO, plus prompt-pattern coverage (which conversational variants does your ICP actually type?), entity authority, and presence in the training-data adjacent corpora that LLMs lean on.
In 2026 the market treats them as one practice, which is what Scale does. We optimise for the union — pages that are extractable for AI Overviews and quotable inside a generative answer — because the structural rules overlap roughly 80%.
Who is the named lead on a Scale engagement?
Dmytro Popryadukhin (Head of SEO) is the strategy lead. Illya Denysov (Head of PM) is the delivery owner. You also get a named editor and a named technical SEO engineer.
Scale is an account-team engagement, not a freelancer-with-templates retainer. The named team on every Scale account is at minimum: a strategy lead, a project manager, a content editor, and a technical SEO engineer. For crypto/fintech we add a named regulatory reviewer.
You get the team's calendar — weekly working calls, dedicated Slack/Telegram channel, and bi-weekly written reports plus a monthly executive summary. Quarterly we run a business review where we re-rank the query universe based on what actually moved the pipeline.
Account turnover is low. The lead who walks discovery is the lead who reviews quarter four.
Frequently asked questions
How do citation counts ramp month-by-month?
Months 1–2 are foundation. Citations start in month 3, scale through month 4, plateau by month 6 at 25–40 of 60 queries cited.
First citations land roughly week 6–8 after structural fixes. The compounding accelerates as topical authority builds — by month 4 most engagements pass share-of-voice 20%.
What does original content production look like?
Four AEO-structured articles per month, written from your subject-matter input by our editors, signed by your named experts, schema-deployed on publish.
Do you handle Wikipedia and Wikidata edits directly?
Wikidata yes; Wikipedia no — community rules forbid paid editors. We provide the well-sourced material your community supporters can use.
Is digital PR included?
Targeted citation-building into AI-trusted sources is included; broad digital PR (general media coverage, awards) sits in Enterprise.
Want to scope this for your case?
A 30-minute discovery call is enough to know whether this package fits — and whether the niche multiplier lands the price where you want it.